Alix Earle is one of the most famous content creators on the internet today. She became popular on TikTok by sharing honest and fun videos about her everyday life. Millions of fans tune in daily to watch her makeup routines, outfit ideas, and travel adventures.
Key Takeaways
- Alix Earle became a TikTok star after her followers grew from 300,000 to over two million in late 2022.
- She studied business administration and marketing at the University of Miami, graduating in 2023.
- Her family owns a successful asphalt and road construction business in New Jersey.
Alix was born on December 16, 2000, in New Jersey. She spent her childhood in New Jersey and attended Red Bank Catholic High School, graduating in 2019. From a young age, she had a strong interest in fashion, social media, and business.
After finishing high school, she moved to Florida to attend the University of Miami. She joined the class of 2023 and studied business administration and marketing. While studying in college, she gained real work experience at Hazel Boutique in New Jersey. She also worked as a marketing intern for her family business, where she helped create social media posts.
Her big break came in late 2022 when her social media videos started going viral. Before the fall of 2022, she had under 300,000 followers on TikTok. By the end of that same year, her follower count jumped to over two million. Like other popular creators such as RJ Siu, Alix captured the attention of fans around the world with her relatable charm.
Many news outlets began calling her the new “it” girl of TikTok. She quickly reached over eight million fans on her main account. Major media websites like E! News, Dexerto, and OutKick wrote stories about her fast rise to fame. In March 2023, she signed a talent representation deal with UTA.
Alix is best known for her “get ready with me” style videos. She shares what she eats, what she wears, and where she goes out with friends. Fans love watching her visit popular restaurants, parties, and beaches. She also posts videos from luxury trips to places like Cancun and Turks and Caicos.
During her rise to fame, she collaborated with major stars. In December 2022, she posted a popular video featuring famous singer Selena Gomez. In the short video clip, they used a fun trending sound that fans loved.
“What’s better than one covergirl? Two covergirls!”
She has also been seen hanging out with other big internet celebrities. For example, she was pictured alongside Charli D’Amelio at Michael Rubin’s 2023 Hamptons birthday party. These high-profile events helped solidify her status as a top personality on social media.
Family plays a big role in her life. Her family owns Earle, an asphalt and construction company based in Wall Township, New Jersey. The business specializes in paving and building roads across the state. She is close with her sister Ashtin Earle and also has a half-sister named Izabel Earle.
Her personal relationships have also made headlines over the years. She dated professional baseball player Tyler Wade in 2022, though the pair separated after three months together. In 2023, she began dating football player Braxton Berrios, and the two shared many happy moments with fans before splitting in late 2025.
Today, Alix Earle continues to grow her brand in marketing and online entertainment. She inspires millions of young followers through her candid lifestyle posts, fashion advice, and business career.
